Joanna Jakucewicz

Joanna Jakucewicz is a seasoned marketing professional with extensive experience in brand and digital marketing across various industries. Currently serving as Brand Partnership Lead for South Central Europe at TikTok since September 2024, Joanna previously held pivotal roles at Beko Europe and Whirlpool Corporation, where successful strategies led to significant improvements in brand equity, digital transformation, and market growth in over 10 European markets. With a strong foundation in consumer marketing from Nestlé and earlier positions at Sony Mobile Communications, Play (P4 Sp. z o.o.), and Orange, Joanna demonstrates a robust capability in coaching teams, managing budgets, and executing data-driven marketing initiatives, bolstered by a Master’s degree from SGH Warsaw School of Economics.