Liv Sandberg

Liv Sandberg is an accomplished leader in the tech and marketing sectors, currently serving as the General Manager of Global Business Solutions for TikTok Central Europe & Nordics since December 2020. In July 2024, Liv was recognized as the Rolemodel of the Year by the Nordic Women in Tech Awards for outstanding contributions to the tech industry. Additionally, Liv is a board member at IAB Sweden, focusing on enhancing digital marketing knowledge, and has held various leadership roles in major companies, including Head of Agency at Facebook and CEO of Starcom Sweden. With a solid foundation in business administration and marketing from Luleå University of Technology, Liv has a rich history of driving growth in both media and marketing, characterized by extensive experience in personnel management and strategic development.