Lynnie Nguyen

Lynnie Nguyen currently serves as the Global Head of Paid Media and SEO for Product Growth at TikTok, a position held since February 2024. Previously, Lynnie worked at Meta from September 2021 to February 2024, where responsibilities included leading global SEO efforts and optimizing search marketing across Facebook's platforms, resulting in an 85% year-over-year increase in sitewide search traffic in 2020. Prior roles included SEO Strategist for Facebook via Averro, and ASO & SEO Lead at Invoice2go, where Lynnie significantly improved organic acquisitions and website performance. Earlier experience includes leadership positions in digital marketing at U-Haul International, spanning from Digital Marketing Program Manager to Digital Marketing Specialist. Lynnie holds a degree from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.