Paloma Pedraza

Paloma Pedraza, M.S., currently serves as a Brand Partnerships Manager and previously held the role of Brand Development Manager for MidMarket at TikTok, where noteworthy achievements include managing client portfolios in various verticals, testing new beta products, and receiving Growth Accelerator recognition for significant client revenue increases. A proactive innovator, Paloma was instrumental in launching the pilot client outreach program, showcasing leadership in client onboarding. Prior to TikTok, Paloma gained diverse experience through internships at The University of Texas at Austin, KELLY SCOTT MADISON, and 4A's, with a strong foundation in social media marketing and strategic planning. Paloma holds a Master of Science in Marketing from Texas McCombs School of Business and a Bachelor's Degree in Advertising from The University of Texas at Austin.