Samira Rau

Samira Rau currently serves as a Brand Partnership Manager for Switzerland at TikTok, beginning in June 2022, where responsibilities include managing global key accounts across various industries and leading brand partnerships for the Volkswagen Group in the automotive sector. Prior to TikTok, extensive experience was gained at Mercedes-Benz AG from September 2011 to May 2022, holding multiple roles encompassing digital marketing management for Vans in Europe, communication projects for electric vans, project management in procurement for the Mercedes-Benz Sprinter, and various buyer positions. Educational qualifications include a Master of Business Administration (MBA) from the University of Augsburg and a Bachelor of Arts (BA) in International Business from Baden-Wuerttemberg Cooperative State University.