Tatiana Gouveia

Tatiana Gouveia is a seasoned marketing professional with extensive experience in global business marketing, currently serving as Head of Global Business Marketing for Latam at TikTok since January 2021. Previously, Tatiana held leadership roles at Facebook, including Head of Global Business Marketing for Brazil, and has a strong background in trade marketing and digital product development from positions at Terra Networks. With early career experiences at Sagatiba and Zip.net, Tatiana has developed expertise in various marketing channels and activations. Tatiana's educational credentials include an MBA in Marketing from FGV - Fundação Getulio Vargas and a Marketing Mini MBA from Marketing Week with Mark Ritson.