Ziyan Tang

Ziyan (Ivette) Tang is a marketing professional with a robust background in campaign operations and marketplace analysis. Currently serving in TikTok Shop's Campaign Operation & Strategy since April 2024, Ziyan previously held the position of Marketplace Marketing Analyst at PCOnline, where key achievements included launching a market entry project resulting in over 10 weekly orders within a month, and enhancing PPC ad performance through effective keyword strategies, boosting conversion rates by 180%. Ziyan's previous experience spans roles such as Summer Marketing Analyst at Schneider Electric, where customer and competitor analyses were conducted, and positions at Procter & Gamble, ABeam Consulting, Unilever, and Nestlé, contributing to diverse marketing and data analysis projects. Ziyan holds a Master’s degree in Marketing from Purdue University and a Bachelor’s degree in Japanese Language and Literature from Beijing International Studies University.