Shawn Lawson

Shawn Lawson has a diverse work experience in various industries. Shawn started their career at General Mills as a Marketing Manager for the Wheaties brand, where they executed marketing plans and managed a significant budget. Shawn then moved to Kraft Foods as a Product Manager for the Jell-O brand, where they developed and executed marketing plans and strategies.

After that, Lawson joined Major League Baseball Properties, where they held various roles such as Licensing Director, VP of International Consumer Products Marketing & Licensing, and Head of Global Business Operations. Shawn managed international marketing, sponsorship, licensing, and retail operations, and led a core cross-functional team for MLB's World Baseball Classic.

Lawson also worked at The E.W. Scripps Company as the SVP of International Business Operations and Marketing Strategy, where they increased business through various segments. Shawn then joined Art Hedge, LLC, providing marketing strategy consulting services, coaching and mentoring aspiring entrepreneurs and executives.

Currently, Lawson is working for Timex Group as the SVP of Market, Sports & Advanced Technology Business Unit. Shawn is responsible for driving revenue and managing the Timex Market BU, focusing on retail marketing, product development, technology strategy, data analytics, and corporate licensing.

Throughout their career, Lawson has proven expertise in driving business growth, managing cross-functional teams, and developing innovative strategies in rapidly changing industries.

Shawn Lawson holds a Bachelor of Arts (B.A.) degree in Psychology/Biology from Occidental College. Additionally, they have pursued a Master of Business Administration (MBA) degree with a focus on Marketing and General Management from the University of Virginia Darden School of Business.