John O'Connor

Growth Marketing Manager at Tines

John O'Connor has a diverse work experience starting from 2013. John began their career as an Auditor at Oxfam UCD in 2013. In 2014, they worked as a Sales Assistant at Human Appeal International and also completed a Spring Internship at Barclays Investment Bank. The following year, John served as a Summer Analyst at Barclays Wealth and Investment Management. In 2016, they were a Private Client Off-Cycle Intern at Davy. From 2012 to 2016, John held various roles at UCD Students' Union (UCDSU), including Presiding Officer and Polling Officer at the UCD Returning Office.

John's experience with Segmatic (Now Part of 2K Games) began in 2016. John worked as a Performance Marketing Analyst before becoming a Senior Performance Marketing Analyst from September 2017 to February 2019. From March to December 2019, John served as a Strategic Performance Marketing Consultant, responsible for creating the overall marketing strategy for 2K Games and managing change within the business, leading to the sale of Segmatic to 2K Games.

In 2017, John took on the role of Mentor at 100minds, where they provided guidance to students and helped them raise funds for Temple Street Children's Hospital. During their two-year tenure, their mentees successfully raised over €6,500.

From December 2019 to April 2020, John worked as a Performance Marketing, Go-To-Market Manager (North America/EMEA) at 2K. Subsequently, they joined Tines as a Marketing Operations Analyst in April 2020. In May 2022, John transitioned to the role of Demand Generation Program Manager at Tines, where they are responsible for all elements of demand generation, from brand awareness and lead generation to driving users to purchase. John collaborates closely with various teams, including content creation, field marketing, product marketing, commercial operations, and sales, to enhance brand exposure and improve user journey throughout the sales funnel.

John O'Connor attended Gonzaga College SJ from 2006 to 2012. John then studied at University College Dublin from 2012 to 2016, where they obtained a degree in Business and Law. In addition to their formal education, they hold additional certifications, including Tines Core Certification, which they obtained from Tines in February 2023, and Certified PADI Open Water Diver, obtained in December 2010.

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