Crystal Poynton

Crystal Poynton is a seasoned professional in programmatic advertising with extensive experience across various roles in the industry. Currently serving as Senior Manager for Programmatic at Tinuiti since June 2022, Crystal oversees a team focused on strategy and optimizations for Amazon Marketplace clients. Prior positions include Associate Director at OMG23, where responsibilities encompassed programmatic initiatives for major brands such as FX and Disney+, as well as strategic roles at Tinuiti, RPA, and OMD USA, where Crystal contributed to high-profile campaigns for Walt Disney Studios and Acura. Crystal’s foundational experience in media buying and analysis began with positions at firms like Casanova Pendrill and Grupo Gallegos. Education includes a B.A. in Integrated Marketing Communications and a B.A. in Spanish from Pepperdine University, supplemented by further training at McCormack Media.