Shasta Cafarelli

Shasta Cafarelli is a professional with a strong background in media strategy and buying, with experience at companies such as Tinuiti, Rain the Growth Agency, Oxford Road, Icon Media Direct, and the National Football League. With a Bachelor's degree in Communications from UCLA, Shasta has held positions ranging from Media Buyer to SVP, Media Strategy, overseeing various aspects of media planning, negotiation, and execution. Shasta has demonstrated expertise in managing multi-channel media efforts, developing strategic partnerships, and optimizing media buys across linear television, OTT, podcasting, radio, and digital audio. Their experience includes handling new business pitches, client onboarding, campaign expansion, and analyzing performance against brand and performance KPIs.