Christina Baker

Christina Baker is an experienced professional with a diverse background in sales and business development. Christina has held various roles throughout their career, starting in 1997 as a Team Supervisor at Corporate Design Group. From there, they transitioned into a Sales Director position, where they led the sales efforts for Western Canada. Christina then moved on to work at CanadaWide Magazines as a Sales Executive, focusing on new business development and relationship management. Christina continued to excel in sales roles at Lyreco and Corporate Express, where they were responsible for business development and field sales. In 2005, Christina joined SAP as an Enterprise Sales Executive, driving revenue in net new enterprise accounts. Christina later joined Moneris as a National Accounts Manager and Mentor, where they cultivated strong merchant partnerships and managed a portfolio of national accounts. In 2020, they worked at Perk Labs Inc. as the Head of Sales, leading the execution of their go-to-market strategy. Most recently, Christina held a role at iATS Payments as the Head of ISV/Partnerships & Business Development. Currently, they are a member of Partnership Leaders. Throughout their career, Christina has demonstrated a strong ability to achieve revenue targets, build relationships, and lead teams.

Christina Baker attended the British Columbia Institute of Technology (BCIT) from 2000 to 2003, where they studied Marketing Management. Prior to attending BCIT, Christina attended Thornhill Secondary School, although the specific years are unknown. In addition to their formal education, they obtained a certification as a Certified Payments Professional from the Electronic Transactions Association in July 2014.