Santiago Schwarzstein

Santiago Schwarzstein has a diverse range of work experience in various roles and industries. Santiago started their career as a Communications and PR professional at Club Atlético Newell's Old Boys from February 2016 to March 2017. Following this, Santiago worked as a Marketing Assistant Manager at Fulcrum S.R.L. - Industrial weighing solutions from June 2017 to May 2021. In this role, they focused on digital B2B marketing channels and implemented a content marketing strategy that significantly increased organic and direct traffic to the company's website.

Santiago then transitioned to the role of Writer at The Crypto App in January 2021. Santiago created short-form content for various social media platforms and developed the company's content strategy and social media calendar, achieving a high engagement rate.

From December 2021 to March 2023, Santiago worked as a Content & Community Manager at Innovatio. Santiago produced long-form content and blog articles for Medium and LinkedIn, repurposed articles for social media, and collaborated with graphic designers to create relevant graphics.

Santiago then joined Titan Mining as a Content Manager in June 2021. In this role, they designed and executed the company's content strategy, producing a wide range of content, including blog posts, articles, video scripts, and technical documents.

Currently, Santiago is a Digital Marketing Manager at Knowy, a role they started in February 2023. Santiago has designed the long-term digital marketing strategy, managed the brand identity and company website creation, and set up email marketing automation. Additionally, they have written the company's long-term vision and mission statements and developed user-oriented content to drive online traffic and build a community around the product.

Santiago Schwarzstein attended the Universidad Nacional de Rosario from 2013 to 2019, where they earned a Bachelor's degree in Communications. In addition to their formal education, Santiago also obtained several certifications throughout their career. Santiago completed the "Fundamentos de Marketing Digital" certification from Google in January 2021, and the "Sports Marketing - Certificado de Curso" certification from Northwestern University Medill School in July 2020. Santiago also holds a Certificate in Advanced English (CAE) from the University of Cambridge, which they obtained in 2012, and a First Certificate in English (FCE) from the same institution, earned in 2011. Furthermore, they completed the Google Analytics Advanced Course in January 2020.