Amrita Parekh is a seasoned professional in the fashion and content management industry, currently serving as Director at TMRW House of Brands since January 2023. Previously, Amrita held several key positions at Amazon, including Senior Content Manager for Fashion and Fashion Content Editor from October 2016 to January 2023. Amrita's extensive experience also includes serving as Director of Content & Features at StyleCracker, and Fashion Features & Beauty Editor at Grazia India Magazine. Earlier roles include Fashion Coordinator at Condé Nast India and a Senior Executive for Special Projects and Events at Percept Talent Management. Amrita holds a Master's degree in Fashion Journalism from the London College of Fashion and a Bachelor's degree in English Literature from Sophia College, along with a formative experience through a Rotary Student Exchange to Brazil.