David van der Krogt

David van der Krogt is a Senior Data Planner at TMW since April 2024, with a strong background in data strategy and analysis. Previous roles include Senior Data Strategist at TRO, where insight generation and strategic development were key responsibilities, and engagement in data strategy projects for Diageo at The Mix Global. David's experience also encompasses data communications planning for Barclays at OLIVER Agency, focusing on CRM optimization and audience management. Prior positions include Data Analyst at The&Partnership (BEAT), conducting social analytics and CRM lifecycle optimization, and Data Strategist at FCB Inferno, where expertise in data connectivity and actionable insights was developed. David's comprehensive skill set emphasizes data-driven decision-making and the ability to communicate complex findings effectively.