Alicia Higgins

Alicia Higgins is a seasoned marketing and content professional currently serving as the Marketing Manager at Garavel Subaru since September 2023, and as a Freelance Writer for Today Media since April 2021. Alicia has extensive experience leading teams as a Content Team Supervisor and Copy Team Lead at DAC, where responsibilities included managing social media coordinators, overseeing new hire training, and developing content strategies. Previous roles include Freelance Writer for Hudson Valley Magazine and Digital Marketing Assistant at Bedside Reading®, alongside various internships and positions focused on writing, editing, and social media management. Alicia holds a Bachelor's degree in Journalism from SUNY New Paltz.