Bayu Aditya Putra

Bayu Aditya Putra is a highly experienced professional in business strategy and brand partnerships, currently serving as the Head of Business Strategy at Tokopedia since September 2019. In this role, Bayu focuses on enhancing business growth and profitability within the Digital Goods division through strategic planning, market analysis, and stakeholder engagement. Previous positions include Senior Brand Partnership at Shopee, where Bayu developed partnerships with over 150 brands, and Assistant Brand Manager at Danone Nutricia Early Life Nutrition, where Bayu played a key role in launching innovative products. Early career ventures include significant contributions at GO-JEK and Nutrifood, as well as co-founding two companies, VACA Leather Shoes and Melvi Bags. Bayu holds a Bachelor of Economy and Business degree in Marketing from Universitas Padjadjaran.