Cristian Olivares Díaz

Cristian Olivares Díaz is a seasoned professional with extensive experience in market research and digital strategy across various industries. Currently serving as a Senior Digital Researcher at Toluna Corporate since August 2021, Cristian has previously held roles including Senior Research Executive at Ipsos España and Trainer at Innova Games, where Cristian specialized in market research and customer segmentation training. Cristian's background includes serving as a Senior Market Researcher at The Cocktail Analysis, where market studies were designed and executed across sectors such as Banking and Retail, and as a Strategy Consultant at Wunderman Thompson Consulting, contributing to the redesign of a supermarket loyalty program in Greece. Prior roles also include Senior Market Research Manager at SISMARKET Business Intelligence, omnichannel customer experience management at Entel, and market research analyst at Voces Research. Cristian holds a degree in Industrial Engineering from Universidad Tecnica Federico Santa Maria and a Master in Data Analytics & Cognitive Intelligence from MSMK.