Lou McDonough currently serves as the Head of Customer Experience for the UK at tombola, having joined the company in July 2019 and holding various roles, including Senior Product Manager and Product Manager. Responsibilities include collaborating within a cross-functional team to deliver product goals, engaging with stakeholders to develop responsible gambling products, and mentoring team members while serving as a Wellbeing Advocate. Prior to tombola, Lou worked as an Employee Communications Business Partner at NWG, developing an internal communications strategy and improving employee engagement. Lou's experience at Gentoo Group Limited includes pivotal roles such as Innovation Advisor and New Media Manager, focusing on digital strategy implementation, internal communications, and community involvement initiatives.