Sam Rodriguez

Sam Rodriguez is a skilled professional with a strong background in conversion rate optimization and digital marketing. Currently serving as the Manager of Conversion Rate Optimization at Tommy John since January 2023, Sam oversees optimization and personalization for the company's website. Prior experience includes roles as Web Experience Manager at Hopin, where responsibilities encompassed website strategy and search engine optimization, and Conversion Rate Optimization Manager, where a structured testing process was established. Sam's career also includes significant contributions as a Digital Marketing Manager at WP Engine, optimizing website experience and collaborating across teams for revenue-driving initiatives. Early experience as a Marketing Intern focused on demand generation and SEO. Sam holds a Bachelor of Business Administration in Marketing from Texas McCombs School of Business.