Jamila S.

Jamila S. has a diverse work experience in various roles and industries. Jamila is currently the Director of Marketing Analytics at Tonal, a company that specializes in AI-driven home gym equipment. In this role, Jamila has successfully built and optimized Tonal's data tech stack, led a team of analysts and engineers, and achieved efficient customer acquisition costs.

Prior to their current position, Jamila worked as a Digital Marketing professional at Miami Ad School Toronto, where they gained experience in the field.

Jamila also served as a Senior Manager of Marketing Analytics and Insights at Loblaw Digital, where they played a crucial role in designing, building, and operating digital experiences for various Canadian brands and the PC Optimum loyalty program.

Jamila has also worked as the Analytics Lead for Telus, focusing on implementing tracking pixels and data capture. Jamila developed new Key Performance Indicators (KPIs), conducted A/B testing, and automated marketing reporting, leading to faster decision-making processes.

Additionally, Jamila has experience as a Senior Consultant at Aimia Inc, a Senior Digital Analyst at Grip Limited, and a Senior Customer Insight Consultant at Aimia Inc, where they analyzed and interpreted loyalty data and provided actionable insights to senior management.

Earlier in their career, Jamila worked at Loblaw Companies Limited as an Associate Merchant in Category Management and as a Merchandising Analyst. Jamila also held positions at Starbucks Coffee Company and the Heart and Stroke Foundation.

Overall, Jamila S. has a strong background in marketing analytics, data analysis, and team leadership.

Jamila S. has a Bachelor's Degree in Honors Business Administration from Ivey Business School at Western University, which they attained from 2006 to 2010. Jamila went on to earn a Master's Degree in Management Analytics from Queen's University from 2014 to 2015. Additionally, they participated in an exchange program at the National University of Singapore for Business Administration in 2010. In 2009, they obtained a CSC certification from the Canadian Securities Institute in Investments. Jamila also has several additional certifications, including Google Analytics from Google's Social Marketing Tools and a SAS Certificate in Predictive Modeling from SAS, both obtained in 2015. Jamila is also a CAP - Certified Analytics Professional, certified by INFORMS.