Michael Bertrand

Michael Bertrand has a Bachelor of Arts in Communications Studies from Wilfrid Laurier University and a Post Graduate degree in Marketing Management from Humber College. Michael has worked as a Project Manager, Marketing Associate, and Marketing Coordinator Intern at various companies before moving on to roles such as Digital Marketing Manager at Butterfield & Robinson Luxury Travel, Manager of Lifecycle Marketing at Softchoice, and currently as Senior Manager of Lifecycle Marketing at Top Hat. Their responsibilities have included developing and implementing digital marketing strategies focusing on customer acquisition, lead scoring, sales dashboard management, automation optimization, and customer journey mapping.