Michael Haftor-von Bahr

Michael Haftor-von Bahr is an accomplished professional with extensive experience in product and service development, innovation, and digital transformation within the insurance sector. Currently serving as VP of Product & Service Development & Digital Concepts at Topdanmark since October 2019, Michael leads initiatives in data science, innovation, and digitalisation. Michael's previous roles include Director of Group Market & Proposition Development and Head of Group Market Development at Topdanmark, focusing on innovation and strategy. Michael's experience at Codan Forsikring includes P&L Director of Affinity partnerships and Director of Strategic Sales, where significant market growth was achieved. Early career positions include Nordic Strategy and Innovation Director at RSA and management consultant roles at PA Consulting Group, along with analytical and marketing positions at Ericsson and John Lewis. Michael holds a Bachelor of Business Administration from the University of Bath and an International Baccalaureate from International College Spain.