Umer Paracha

Umer Paracha has extensive experience in marketing and digital transformation, currently serving as the Head/VP of Marketing at Topsort since September 2024. In this role, Umer leads initiatives for an AI-driven Autobidding Ad Infrastructure Platform. Previously, Umer held positions as Director of eCommerce & Growth at Lansinoh Laboratories, focusing on scaling the eCommerce portfolio and developing growth strategies, and as a Product Owner at QIAGEN, overseeing digital business solutions. Umer's earlier experience includes roles in marketing at Uberflip and Rocket Internet GmbH, where significant achievements in lead volume and customer growth were realized. Umer has also contributed to digital transformation efforts as an Advisory Council Member at The George Washington University School of Business and holds a Bachelor's degree in Economics from the University of Windsor.