Torstar Corp
Alice Ardal is an experienced marketing professional with a focus on retention and sales management in the publishing industry. Currently serving as a Senior Retention Manager at Torstar Corporation since May 2019, Alice Ardal manages the retention strategies for seven publications and oversees marketing initiatives through direct mail and email campaigns. Prior to this role, Alice held various positions at the Toronto Star from November 2010 to May 2019, including Sales Manager, Single Copy Manager, and Assistant Sales Manager, where responsibilities involved supporting subscription growth and managing distribution. Alice Ardal began a career in sales at Salon Communications in 2010. Alice holds a degree in Marketing from McMaster University.
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Torstar Corp
Torstar Corporation is a Canada-based media company with a long history in daily and community newspapers, book publishing and digital businesses. The company publishes more than 110 newspapers and operates a number of digital businesses in Canada through its main operating segments, the Star Media Group and Metroland Media Group. Star Media Group, led by its flagship newspaper, the Toronto Star, also includes thestar.com, one of the newspaper websites in Canada, as well as Torstar's interest in the Metro chain of free daily newspapers in seven Canadian cities and the Chinese-language newspaper Sing Tao Daily. Metroland Media Group publishes more than 100 community newspapers in print and online, as well as two daily newspapers. Metroland also has online properties, directories, specialty publications and operates several consumer shows.