George Michael

George Michael is an experienced professional currently serving as Effectiveness & Modelling Account Director at both Total Media and Behave since February 2023. Previously, George worked as a Marketing Analyst at Salesforce from March 2022 to January 2023, where analysis of global sales and marketing data was conducted using tools such as Tableau CRM and Google Sheets. As a Research and Data Analyst at BSI from March 2021 to March 2022, automation of complex data cleaning processes was achieved through Python. George's extensive experience also includes a role as Senior Research Analyst at MWR InfoSecurity, where leadership in research integration and client insights were key responsibilities, as well as a successful Business Developer role, noted for exceptional lead generation performance. George holds a degree from UCL and completed secondary education at The Latymer School.