Pragadish Kalaivanan

Pragadish Kalaivanan has a diverse range of work experience, starting with their role as a Lead Generation and Content Manager at Toucan - Guided Analytics. In this position, they improved the quality of marketing qualified leads (MQLs) by incorporating interactive content throughout the sales funnel, leading to a 30% increase in MQL to sales qualified lead (SQL) conversions. Additionally, Pragadish enhanced sales and marketing efficiency by partnering with external lead vendors to reduce the cost per opportunity by 20%.

Prior to their role at Toucan, Pragadish worked as a Marketing Programs Specialist at the same company. During this time, they led a cross-functional team in developing nurturing email campaigns and effectively reduced marketing spending for ads and product comparison sites by 3% through frequent bid adjustments.

Before joining Toucan, Pragadish served as a Digital Marketing Analyst at Polis, where they implemented testing and measurement frameworks for Google Ads, Instagram, and Facebook and effectively reduced advertising costs by 20%. Pragadish also created a social media calendar for RocketCon 2019, leading to a 32% increase in engagement.

As an E-Commerce Marketing Analyst at BIGSKINNY LLC, Pragadish presented comprehensive analysis reports, identified key campaign audiences, and managed campaign budgets. Pragadish also played a crucial role in planning and executing digital marketing campaigns that resulted in a 12% sales increase. Pragadish streamlined content on social media platforms while working as a Digital Content Coordinator at Buttery App, leading to a 28% increase in impressions on Twitter and Facebook. Pragadish also managed and created a content pipeline for the blog, social media, and website, resulting in an 8% increase in organic search. Pragadish reduced Google Adwords spending by 27% by implementing effective strategies such as long-tail keywords and audience retargeting.

During their time as a Content Marketing Intern at Reduxio Systems, Pragadish focused on generating leads by optimizing website user flow, resulting in a 12% increase in lead generation. Pragadish also restructured articles and videos to improve their impact and monitored content efficiency using Hubspot CRM system.

Additionally, Pragadish gained experience as a Technical Assistant at EF Education First, where they performed equipment checks, assisted students with technical issues, and maintained printers and scanners on campus. Before that, they worked as a Customer Requirement Analyst at Attune Technologies.

Overall, Pragadish's work experience demonstrates their expertise in lead generation, content management, marketing strategy, and data analysis.

Pragadish Kalaivanan earned a Master's Degree in International Marketing from Hult International Business School in 2016. Prior to that, they completed their Bachelor of Technology (B.Tech.) in Computer Science at Vellore Institute of Technology from 2011 to 2015. Pragadish also attended Chettinad Vidyashram from 2009 to 2011, where they obtained their secondary school leaving certificate (SSLC) with a focus on Physics, Chemistry, Mathematics, and Computer Science. Additionally, they obtained an Inbound Certification from HubSpot in November 2023.