Sara Daher

Sara Daher has a diverse and extensive work experience spanning over a decade. Sara is currently the Associate Vice President at Touché!, where they lead a team of thirty and is responsible for client relationship management, administration, staff development, and business development. Prior to this role, Sara was the Director of Strategy at Touché! and the Associate Director of Strategy.

Before joining Touché!, Sara worked at PHD as the Associate Director of Strategy and the Regional Associate Director of Strategy in Toronto. In these roles, they led teams, managed client media strategy relationships, and developed key client media strategies.

Sara's earlier experience includes working at UM Worldwide as a Media Manager and Senior Media Planner. Sara successfully managed a team, strategized media campaigns, and achieved both client and market objectives. Sara's expertise in digital and traditional media planning was well-utilized, and they were able to drive revenue growth through effective advertising buys.

Overall, Sara Daher has demonstrated strong leadership skills, expertise in client relationship management, and a strategic approach to media planning and implementation throughout their career.

Sara Daher completed their education in Video Production at the Toronto Film School from 2020 to 2022. Prior to that, they obtained a Bachelor of Science (BSc) degree in Management Information Systems from Lebanese American University from 2006 to 2009. In 2023, they also obtained a certification in Foundations of Diversity, Equity, Inclusion, and Belonging from LinkedIn.