Touché!
Vahini J. currently serves as the Associate Vice-President of Strategy at Touché!, a position held since October 2021. Previously, Vahini worked as an Account Director at Carat from January 2017 to October 2021, where responsibilities included leading strategic development and campaign execution for major brands such as Labatt/Budweiser and Subway Restaurants. Significant achievements include the successful launch of the Subway Restaurants App campaign. Prior experience includes a role as Supervisor of Communications Strategy at Initiative, where Vahini managed planning for clients like Transat and H&M, and as Strategy Supervisor at Starcom MediaVest Group, notable for contributing to award-winning campaigns such as the Duracell #PowerWarmth. Early career highlights involved strategic roles at OMD, focusing on clients such as Subaru Canada and Canadian Blood Services, with recognized contributions to charity campaigns. Educational background includes studies at Centennial College and Jarvis Collegiate Institute.
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Touché!
At Touché!, we seek to find a better way in all our clients’ communication solutions Touché! attracts people that are motivated to push the boundaries of what is possible. People that seek to find a better way. Our culture, systems and process have been very carefully created to foster this. Planners use interactive frameworks and proprietary thinking techniques to guide them. Our interactive systems benefit from the collective intelligence of the OMG network and the most cutting-edge thinking from across the world of marketing and the social sciences – from behavioural economics and cognitive psychology through to econometric meta-analysis. For optimisation, Touché! uses sophisticated tools and systems that allow for investment setting & allocation, target audience refinement, channel selection & allocation, flighting, integration, measurement and monitoring. Touché! is located in Montreal and Toronto with a total of more than 280 media professionals. Our services include omni channel media strategy, SEM, media placement, management of media investment and media research.