VJ

Vahini J.

Associate Vice-president, Strategy at Touché!

Vahini J. currently serves as the Associate Vice-President of Strategy at Touché!, a position held since October 2021. Previously, Vahini worked as an Account Director at Carat from January 2017 to October 2021, where responsibilities included leading strategic development and campaign execution for major brands such as Labatt/Budweiser and Subway Restaurants. Significant achievements include the successful launch of the Subway Restaurants App campaign. Prior experience includes a role as Supervisor of Communications Strategy at Initiative, where Vahini managed planning for clients like Transat and H&M, and as Strategy Supervisor at Starcom MediaVest Group, notable for contributing to award-winning campaigns such as the Duracell #PowerWarmth. Early career highlights involved strategic roles at OMD, focusing on clients such as Subaru Canada and Canadian Blood Services, with recognized contributions to charity campaigns. Educational background includes studies at Centennial College and Jarvis Collegiate Institute.

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