Bella Howe is a seasoned marketing professional with extensive experience in managing global campaigns and brand strategies across diverse sectors. Currently serving as Global Campaign Manager at Tourism Australia since October 2020, Bella previously held the role of Senior Brand and Marketing Manager at Wine Australia, where brand awareness and consumer education were key focuses. Previous positions include Senior Manager roles in advertising and marketing at Westpac and St.George Bank, where effective campaign planning and brand repositioning were prioritized. Bella's career also features senior account director roles at notable advertising agencies such as The Campaign Palace and FCB Global, serving prominent clients like Domino's Pizza and Beiersdorf, demonstrating a strong background in delivering impactful marketing solutions.
Tourism Australia
Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. The organisation is active in around 15 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.