Tourism Australia
Edea Lu is an accomplished professional in the tourism and finance sectors, currently serving as Country Manager at Tourism Australia since May 2013. Prior roles at Tourism Australia include Partnerships Manager for Australia and New Zealand, International Operations Manager for Asia, Operations Manager for North Asia, Management Accountant, and Financial Analyst. Prior to this, Edea Lu worked as an Accountant at Coates Group from November 2008 to November 2012 and as a Management Accountant at Honeywell from February 2004 to January 2005. Edea Lu holds a Master of Commerce in Accounting and Finance from UNSW (2004-2005) and a Bachelor of Commerce in International Business from Shanghai University of International Business and Economics (1998-2002).
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Tourism Australia
Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. The organisation is active in around 15 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.