Sarina Ballauff

Sarina Ballauff serves as Analytics Manager for Digital Marketing at Tourism Australia since November 2023, previously holding the role of Global Manager for Media and Partnerships Marketing in Consumer Marketing. Before joining Tourism Australia, Sarina Ballauff was Senior Digital Director for Global Business at UM Worldwide from August 2016 to October 2023, overseeing a diverse global portfolio across various regions and categories. Additional experience includes positions as Digital Director and Associate Digital Director at IPG Mediabrands, as well as Digital Director and Digital Account Manager roles at Ikon Communications. Educational qualifications include an M. Media Practice and a B. Arts Informatics from the University of Sydney.