Alison Metcalfe

Alison Metcalfe is an accomplished executive with extensive experience in tourism marketing and management. Currently serving as Executive Vice President for the USA and Canada at Tourism Ireland since 2002, Alison has held various leadership roles, including Vice President of Marketing for both the USA and Canada. Prior experience includes serving as Director for Canada at the Northern Ireland Tourist Board and multiple positions at the British Tourist Authority, including Manager for Portugal and Assistant Director for Canada. Alison is dedicated to continuous professional development, having pursued several executive education programs at prestigious institutions such as Harvard Business School, Columbia Business School, and Queen's University, complementing formal education with a Master of Science in Tourism Studies from the University of Surrey and a Bachelor of Arts in History from the University of Nottingham.