Maarit Karkkainen

Maarit Karkkainen is a seasoned professional with extensive experience in sales and marketing within the tourism sector, currently serving as a Business Partnership Executive at Tourism Ireland since December 2005. In this role, Maarit manages the B2B key account strategy for the Nordic region, develops marketing partnerships, and implements digital communication programs. Previously, Maarit held various positions including Digital & Trade Marketing Executive at Tourism Ireland, Sales and Marketing Manager at Aspects of Ireland, and Sales and Marketing Executive at International Conference Management and Salta Tours, all focusing on expanding market reach and managing stakeholder relationships. Maarit began a career in product management and sales at Bang & Bonsomer. Educationally, Maarit holds a Bachelor of Science degree in Business Studies/Marketing from the University of Vaasa.