Tourism Tasmania
Anne Greentree GAICD is an experienced board director and strategic leader in the tourism sector, currently serving as a Board Director for Relationships Australia Tasmania and West by North West, and as the Director of Visitor Economy Strategy & Research at Tourism Tasmania. With a robust background in business development and tourism policy, Anne has effectively developed and implemented recovery plans for Tasmania’s visitor economy in response to COVID-19. Previous roles include Chair of the Board for East Coast Regional Tourism Organisation, Vice-President of Business Strategy & Marketing at US eDirect, and various senior executive positions within the Queensland Parks and Wildlife Service and the Department of Tourism. Anne holds multiple degrees, including a Master of Business and Technology from UNSW, and has completed an Executive Coaching and Development Program.
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Tourism Tasmania
Tourism Tasmania’s role is to create demand for travel to the state by connecting people culturally and emotionally to Tasmania through domestic and international marketing programs that lead and activate the Tasmanian brand, and grow economic and social value.