Yannick Michallet

Yannick Michallet possesses extensive experience in CRM and customer experience across multiple industries, with a notable tenure at Clarins Group as Senior Director of CRM and Customer Experience, where a customer-centric vision was championed through innovative technologies. Currently serving as CRM at Tourneau since May 2021, Yannick previously worked as a self-employed E-commerce and CRM Consultant, focusing on customer analytics and journey mapping to enhance customer lifetime value. Early career highlights include leadership roles at teNeues Publishing and Legrand Middle East, where strategic communications and digital marketing initiatives were implemented, as well as a foundational role at ACNielsen in market research. Educational credentials include a Master’s degree in Marketing from EDHEC Business School and an MSc in Marketing from Tilburg University.