Lucila B.

Lucila Bertello is a seasoned professional in digital marketing and product management, currently serving as a Digital Marketing Specialist at ToursByLocals since September 2019. In this role, Lucila has successfully led the design and optimization of the company's email marketing program and customer journey mapping initiatives. Prior experience includes positions as a Product Marketing Specialist at Avature, where extensive market research was conducted, and as a Product Manager at DIRECTV, focusing on profitability and product performance. Lucila's educational background includes advanced degrees in Marketing, Communication, and Management from esteemed institutions, complemented by recent training in Growth Marketing.