User Experience and Design Team

The User Experience and Design Team at Tower Ltd is responsible for creating intuitive and engaging digital experiences for customers across the company's insurance products and services. This team focuses on designing user-friendly interfaces for the SmartDriver app and the company's website, ensuring that customers can easily navigate and access essential information. By leveraging research and design best practices, the team enhances usability and aesthetic appeal, ultimately aiming to improve customer satisfaction and drive engagement in both New Zealand and the Pacific region.