Anne McConnell

Senior Director Market Research & Data Strategy at Toy Industry Association

Anne McConnell has a diverse range of work experience in market research and data strategy. Anne began their career in 1989 as the Director of Research at The Direct Marketing Association, where they conducted studies and compiled statistics on direct marketing methods. In 1999, they joined Pearson Prentice Hall as a Senior Research Specialist, conducting research on technology components for educational textbook programs. At Pearson Education, Anne held roles such as Associate Director and Director of Market Research, where they oversaw projects supporting product development and marketing for educational programs. Anne currently holds the position of Senior Director Market Research & Data Strategy at the Toy Industry Association.

Anne McConnell has a Certificate in Rutgers Mini-MBA Digital Marketing Program from Rutgers University, obtained in 2013. Anne also holds a Master of Business Administration (MBA) degree with a field of study in Management from St. John's University, though the specific dates of their enrollment are unknown. Additionally, Anne McConnell has a Bachelor of Arts (BA) degree in History from St. Joseph's College, though the specific dates of their enrollment are also unknown. In 2019, they obtained a Safety Education Program Certificate of Completion from The Toy Association.

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