Mark Peters

Mark Peters has over 20 years of experience working in various marketing roles at Toyota Material Handling Europe and Toyota Material Handling UK. Mark started their career in 1997 as a Marketing Systems Analyst at Toyota Material Handling UK, where they managed the sales support database and provided technical support and training to over 100 users. In 2009, they joined BT Europe AB as a European Application Specialist, where they played a key role in implementing a new CRM system and standardized sales processes across 20 Toyota sales companies in Europe. Mark then returned to Toyota Material Handling UK as a Product Manager, ensuring the highest quality and sales value offer for TOYOTA warehouse products. In 2011, Mark became the Warehouse & HPT Product Manager, responsible for developing special projects and managing the internal hand pallet truck sales department. Mark then transitioned to Toyota Material Handling Europe, where they held various roles including Product Marketing Manager, Manager - European Marketing, Head Of Marketing, and currently, Marketing Director. In these positions, they focused on maximizing the effectiveness of Toyota products and solutions across Europe through marketing strategies that aligned with the company's innovation and quality standards. Mark's experience demonstrates their expertise in marketing, product management, sales operations, and CRM implementation.

Mark Peters attended De Montfort University from 1995 to 1996, where they studied Building Surveying & Construction Management. Prior to that, from 1991 to 1995, they attended Groby Community College and obtained 3 A-Levels and 9 GCSEs. In addition, they have certifications in Nederlands Taal/Dutch Language from CVO Volwassenenonderwijs Tervuren - Hoeilaart, including NT2 - Threshold 1 Mondeling Persoonlijk (obtained in 2016) and NT2 Waystage A and NT2 Waystage B (year not specified).