Pierre van Rooten

Pierre Van Rooten serves as the CRM Technical Product Lead at Toyota Motor Europe since July 2023. Previously, Pierre held various roles at Springbok Agency from October 2018 to July 2023, including Client Service Director and Senior Project Manager, where responsibilities encompassed the design and orchestration of CRM campaigns and the deployment of Salesforce products. Experience includes consultancy for Renault Group in optimizing CRM and Marketing Automation across multiple European markets and managing digital projects at Bureau347. Pierre's background also includes positions as a Key Account Executive at Yours and a Sales Executive at Ewapps. Education includes a Licence in Sociology from Université libre de Bruxelles and a Master’s in Multimedia Communication from Université catholique de Louvain.