Engin Altınok

Engin Altınok has over 16 years of extensive experience in customer relationship management and digital experience, currently serving as the CRM & Digital Experience Manager at Toyota Türkiye Pazarlama ve Satış A.Ş. since June 2011. Responsibilities include overseeing CRM operations, managing customer experience initiatives, conducting customer analytics, and ensuring compliance with GDPR regulations. Prior roles at Toyota involved CRM managerial positions where customer segmentation, loyalty program development, and marketing automation were key focus areas. Engin's earlier career includes positions at Renault, where notable achievements included leading a call center recognized for exceptional customer satisfaction and reducing customer complaints through effective quality oversight. Engin holds an MBA from Galatasaray Üniversitesi and a BSc in Mechanical Engineering from Yıldız Teknik Üniversitesi.