Geetika Maheshwari

Geetika Maheshwari is a seasoned professional with extensive experience in digital marketing and business development. Currently serving as Partner and Senior Director of Digital at m/SIX since April 2019, Geetika oversees all digital initiatives. Previously, at Optimise, Geetika held key positions including Regional Business Head, where responsibilities included leading the business across the South and West regions and fostering agency growth. Earlier roles at HDFC Bank and ICICI Bank involved relationship management and sales team leadership, while also contributing to product training and cross-functional process improvements. Geetika holds an MBA in Marketing from IBS Hyderabad and a B.Com (Honours) from Dayalbagh Educational Institute.