Saba Asif

Saba Asif is a seasoned professional with extensive experience in corporate business solutions and digital partnerships. Currently serving as Senior Manager - Corporate Business Solutions at TPL Insurance since March 2023, Saba previously held the position of Manager - Digital Partnerships at Telenor Microfinance Bank Limited, where leadership of the Easypaisa division for the South region was key, focusing on technological integrations for corporates. Saba's career also includes significant roles at K-Electric as Deputy Manager and Assistant Manager in Business Strategy, where contributions to strategic digital initiatives and recovery schemes generated significant financial returns. Earlier experience includes project work at L'Oréal and RB, as well as internships at Behbud Association and Nixor College, complemented by a Bachelor of Business Administration in Marketing from the Institute of Business Administration.