Julienne Lin

Julienne Lin is an accomplished professional currently serving as Vice President of Experience Strategy at TPN, where responsibilities include leading the development and execution of category and experience strategies for CPG, wellness, and telecom clients, while overseeing a team focused on insights-driven workstreams. Previously, as Strategy Director at The Integer Group, Julienne led the strategic development of integrated marketing campaigns for AT&T and developed strategic IP to inform key business decisions. Additional experience includes roles as Associate Director of Strategy, Senior Manager of Research at RPA, and Manager of Research and Analytics at The Recording Academy. Julienne has a diverse background in account planning and digital strategy, with freelance writing experience for various publications. Julienne holds a B.A. in Journalism and Art History from Boston University.