Serena Hotels
Asif Ikram has extensive experience in the hospitality industry, currently serving as General Manager at Serena Hotels since January 2023 and as Hotel Manager at Hashoo Group since June 2019. Previous roles include Assistant Director of Food and Beverage at The William Cecil Hotel, Director of Food and Beverage/Resident Manager at Hotel One (Pvt.) Ltd., and Residence Manager at J.P. McManus International Ltd., where Asif was selected from a pool of 80 candidates and implemented significant operational programs. Additional experience includes positions at Carlton Hospitality Group, Radisson Hotel Group, and Four Seasons Hotels and Resorts, along with a management trainee stint at Dromoland Castle Hotel. Asif holds an education from Shannon College of Hotel Management, completed between 1996 and 2002.
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Serena Hotels
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Serena Hotels has established itself as one of the world’s leading hospitality brands offering quality accommodation, unique holiday and conference solutions, cultural heritage and adventure tourism. Its collection of 35 unique hotels, resorts, safari lodges and camps, palaces and forts located in East Africa (Kenya, Tanzania, Zanzibar, Rwanda and Uganda), Mozambique and South Asia (Pakistan, Afghanistan and Tajikistan) are in some of the world’s most interesting, enchanting, historic, and exotic settings.