Donald Neske

Director, Product Marketing at TraceLink

Donald Neske has extensive experience in marketing and management roles. Donald is currently serving as the Director of Product Marketing at TraceLink, where they are responsible for developing and executing promotional campaigns and support assets for key products and launches. Their main focus is on customer acquisition and engagement.

Prior to their current role, Donald worked at Ricoh Americas Corporation for 10 years, holding various positions including Director of IT Services Marketing, Director of Product Management, and Director of Services Development. During their time at Ricoh, they directed strategic marketing, corporate planning, and go-to-market strategies for the IT services business unit. Donald also achieved significant growth within the unit.

Before Ricoh, Donald worked at SunGard Availability Services as a Director of Marketing Programs, where they led a demand generation team and managed the entire lifecycle of marketing program strategy and execution. Donald also directed telemarketing lead generation efforts.

Another notable experience in Donald's career was their role as Director of Field Marketing at StarCite, where they spearheaded go-to-market strategies, demand generation campaigns, and marketing operations. Donald introduced closed-loop lead processes and reporting metrics and led the social media charge.

Donald has also held positions at Two Technologies, Astea International, SAP, and Quantex Microsystems (Fountain Technologies) in various marketing and sales roles, demonstrating their versatility and expertise in the field.

Overall, Donald Neske has a strong background in marketing, strategic planning, and team leadership, with a focus on driving growth and achieving business goals.

Donald Neske obtained their BA degree in History from Rutgers University, where they studied from 1995 to 1996. Apart from their formal education, they have also obtained several certifications, including "Running a Professional Webinar," "Shane Snow on Storytelling," "Creativity at Work: A Short Course from Seth Godin," "Cybersecurity Foundations," "Digital Transformation in Supply Chains," "CMO Foundations: Measuring Marketing Effectiveness (ROI)," and "Promoting Your Podcast" from LinkedIn. Additionally, they have earned certifications in the Pragmatic Institute, including PMC Level I, PMC Level II, PMC Level III, PMC Level IV, PMC Level V, PMC Level VI, and Pragmatic Certified Product Manager.

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Timeline

  • Director, Product Marketing

    June, 2022 - present

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