Obele (Brown-West) Hinsley currently serves as President of Tracer, with additional roles on the advisory board of Gifting Brands and as a director on the board of Stop Soldier Suicide. Obele has been a board member at Goodlife Clothing since December 2020. Prior to these positions, Obele held significant leadership roles at Tinuiti, including Chief Solutions Officer and Executive Vice President, Head of Media. Obele's experience at Weber Shandwick included multiple executive vice president roles focused on digital client experience and innovation. Earlier positions included Vice President of Account Management at Piston Agency, leading to national recognition for the agency, and Account Director at mcgarrybowen, overseeing the strategic marketing for United Airlines. Obele also taught social media at Miami Ad School and contributed to account management at Google. Obele holds a BA in History, Communication, and Creative Writing from The George Washington University and further education from Gies College of Business at the University of Illinois Urbana-Champaign.