Traction (formerly Proquo AI)
Tyson McKeown is an accomplished executive with extensive experience in operations, data acquisition, and technology management. Currently serving as Chief Executive Officer and previously holding roles such as Chief Operating Officer and Head of Operations & Talent at Traction (formerly Proquo AI) since January 2019, Tyson has demonstrated leadership in various capacities. Prior to this, Tyson was with Coretech, a WPP Company, leading IT integration and customer service across multiple regions, and held significant positions at Kantar, Research International, and IBM UK Ltd, focusing on operational excellence and systems integration in Africa, the Mediterranean, and the Middle East. Education includes a BA Hons in Computing from the University of Brighton.
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Traction (formerly Proquo AI)
We are a consumer intelligence company that helps ambitious brands track performance, measure marketing effectiveness, and accelerate growth by providing real-time insights on what drives consumer decisions. Our unique framework goes beyond surface-level metrics, uncovering the emotional and rational drivers that shape brand preference and loyalty. With our insights, businesses can act with clarity, agility, and confidence, ensuring every marketing move leads to measurable commercial success. Get the proof behind your brand’s progress. Visit brandtraction.co.uk