Gus Rios-Raggio

Gus Rios-Raggio has extensive experience in marketing and customer engagement. Gus currently holds the position of Sr. Vice President of Marketing at Tractor Beverage Co. Prior to this, Gus worked at The Coca-Cola Company, where they served as Director of Marketing and Customer Engagement for myCoke.com. Gus also held the role of Sr. Shopper Marketing and Innovation Manager, overseeing 7-Eleven. Before joining The Coca-Cola Company, Gus worked at PepsiCo, serving as Sr. Brand Manager for Lay, Ruffles, Wavy & Poppables, and Sr. Shopper Marketing Manager for Cheetos, Doritos, Lays, and Premium snacks. Gus also worked as Sr. Customer Marketing Manager and Marketing Manager for PepsiCo. Prior to their tenure at PepsiCo, Gus held the position of Head of U.S. Marketing at Azteca Milling, L.P. (MASECA brand). Gus started their career at Mission Foods as a Marketing Manager and later worked as an Associate Business Development Manager at Daymon. Gus began their professional journey in the C.O.M.E.T. Leadership Development Rotational Program at Applied Industrial Technologies.

Gus Rios-Raggio completed their high school education at Strake Jesuit College Preparatory. Following high school, they attended Texas A&M University from 1996 to 2000 and earned a Bachelor of Science degree in the Dwight Look College of Engineering. Gus graduated with distinction during their time at Texas A&M University. In 2012, Gus obtained a certification from PepsiCo Marketing University.